Creative Direction
I led diverse projects ranging from large-scale campaigns to cost-effective content creation across all brand touch-points. For high-budget initiatives, I collaborated with photographers and other creatives to produce cohesive content for the 2024 website, social media, and print materials. For smaller-scale projects, I efficiently leveraged in-house resources to ensure brand consistency and creative impact.
CONCEPT
SS24 CAMPAIGN
I'TS ALL ABOUT FANTASY
This concept blends fashion with illuminated dreams, offering a surreal, transcendent experience. My vision was to create a shoot where fashion surpasses reality, combining innovative lighting and bold hairstyles to evoke an otherworldly atmosphere. The shoot features avant-garde ensembles set against dynamic lighting, with each garment telling a unique story and every hairstyle crafted as a work of art.
BTS
Additionally, we've created behind-the-scenes content to maximize the shooting day’s potential, while also producing UGC for social media.
In-House
Non budget
Valentine 24
I developed a visual concept for social media that seamlessly connects the sensuality of food and dining with the elegance of hairstyling. This approach highlights the relationship between indulgence, sensory experiences, and Qiqi's products, creating a compelling narrative that resonates with the brand's essence.
Team Credits
Photographer: Eden Aviv
Others
Developing a visual concept for social media that seamlessly connects the sensuality of food and dining with the elegance of hairstyling. This approach highlights the relationship between indulgence, sensory experiences, and Qiqi's products, creating a compelling narrative that resonates with the brand's essence.
Team Credits
Photographer: Eden Aviv
In-House
Non budget
